Mobile Solution for Marketing Workforce Management

Mobile App enabled solution to assign, manage and track the activities of all Marketing & Sales employees for a India based mid-sized Lubricant Manufacturer


The customer, an India based Lubricant manufacturer, has a large network of Sales Agents, Sales Team Leads who reaches out to the Dealers and Distributors to collect Orders and payments. The Distributors on the other hand also have their own teams doing the same.

As a result, it is important to plan the Beats for each salesperson and then capture their completion through real-time granular data and GPS feeds.

The mechanics at the petrol pumps are required to be incentivised to promote and sell the product. A QR code scanning based incentive scheme needs to be employed to manage the same

The administrators need the abilities to view the information and also act on various approvals wherever required. The entire back end processing like invoicing and PO Management are required to be onboarded on the same platform vx


Velectico developed a Android App for all Marketing employees with separate modules for Salesperson, Sales Lead , Distributors and Mechanics

App has detailed features related to :

  • Beat Management & Execution
  • Order Capture - GPS based proximity tracker
  • Payment Receipt
  • QR Code Scanning and Reward Points redemption
  • Leave Applications & Approvals
  • Expense Applications & Approvals
  • Daily Attendance
  • Performance View for Team
  • Beat Reporting
  • Complaint Recording
  • Reminders
  • Team Performance Analytics

Admin Panel with a wide panel of services including:

  • Item Maintenance & Pricing
  • Flexible Organization Structure Mapping & Hierarchy
  • Beat Creation & Tracking
  • QR Code Generation and Reward Point Management
  • Sales User - Target Setting & Tracking
  • Comprehensive Reporting
  • Leave / Expense / Complaints
  • Complete Invoicing features including GST


The solution has proved to be an immediate success with the owners getting real time views on supply and demand.

  • Reduced turn-around time for orders by 80%
  • Quickened payment cycles by 73%
  • Expense disbursements are happening 45% faster.
  • Accuracy of invoices is close to 99.4%.

Talk To Our Experts